The Six Avatars of Medical Device Content Marketing
Medical device marketing isn’t easy. How’s that for the understatement of the century? One of the core complexities surrounding digital marketing for medical devices is attempting to answer one important question: Who are we speaking to?
It isn’t uncommon for a product or a service to have multiple avatars. However, rarely have I seen an industry that has to contend with so many avatars that are so different in construct, interest, and temperament.
While the type and number of avatars will vary with each device, we have defined six core avatars that most medical device companies need to speak to in some way.